Article type: Reference Audience: Support Agents + AI Agent Max Visibility: Internal Only
Overview
Signomatic/Skyltmax operates across 20 markets under various local brand names. This article is the master reference for which brand, language, currency, and website corresponds to each market. Always verify the market tag on a ticket before acting.
Complete Market & Brand Overview
| Market | Brand Name | Language | Currency | Website |
|---|---|---|---|---|
| Sweden (SE) | Skyltmax | Swedish | SEK | skyltmax.se |
| Norway (NO) | Skiltmax | Norwegian | NOK | skiltmax.no |
| Denmark (DK) | Skiltmax | Danish | DKK | skiltmax.dk |
| Finland (FI) | Kylttimax | Finnish / Swedish | EUR | kylttimax.fi |
| United Kingdom (UK) | Signomatic | English | GBP | signomatic.co.uk |
| Ireland (IE) | Signomatic | English | EUR | signomatic.ie |
| Germany (DE) | Schildermaxe | German | EUR | schildermaxe.de |
| Switzerland (CH) | Signomatic | German / French / Italian | CHF | signomatic.ch |
| Austria (AT) | Schildermaxe | German | EUR | schildermaxe.at |
| Italy (IT) | Cartellimax | Italian | EUR | cartellimax.it |
| France (FR) | Plaqueomatic | French | EUR | plaqueomatic.fr |
| Spain (ES) | Rotumax | Spanish | EUR | rotumax.es |
| Belgium (BE) | Signomatic | French / Dutch | EUR | signomatic.be |
| Netherlands (NL) | Bordenmax | Dutch | EUR | bordenmax.nl |
| USA (US) | Signomatic | English | USD | signomatic.com |
| Australia (AU) | Signomatic | English | AUD | signomatic.com.au |
| New Zealand (NZ) | Signomatic | English | NZD | signomatic.co.nz |
| Czech Republic (CZ) | Značení Max | Czech | CZK | znaceni-max.cz |
| Estonia (EE) | Signomatic | Estonian | EUR | signomatic.ee |
| Poland (PL) | Szyldmax | Polish | PLN | szyldmax.pl |
Key Notes
- Switzerland (CH) uses CHF, not EUR. Always confirm prices in CHF for Swiss customers.
- Belgium (BE) defaults to French — reply in Dutch only if the customer wrote in Dutch.
- Finland (FI) has a Swedish-speaking minority — always reply in Swedish if the customer writes in Swedish.
- Ireland (IE) uses English like the UK, but the currency is EUR (not GBP).
- USA, AU, NZ use English — apply the same tone of voice guidance as the UK market.
- All internal communication (KB, internal notes, Slack) is always in English.
- Ticket routing and tagging in Zendesk is done by market. Always verify the market tag before acting.
Related Articles
- Language Guide — When to Reply in Which Language
- Tone of Voice articles (per market group)
- Agent Signatures — All Markets
- Market-Specific Rules & Exceptions